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The Jonathan Factor

Empowering Extreme Makeovers!

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Why Coaching?

Coaching works. It works because it is present and future oriented. It is not therapy or counseling. It is biased towards action, results and learning. It is unlike therapy in that it does not focus on examining nor diagnosing the past, instead focusing on effecting change in a client’s current and future behavior.

A while ago PriceWaterhouseCoopers formed an internal team of coaches responsible for supporting their coaching program for partners and senior staff. The company estimated a return of six dollars for every one dollar invested in coaching.

Our coaching process is based on a foundation of the greatness of the client’s potential, supports the client’s agenda and believes that the client’s commitment and action are the centre of the coaching process.

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